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Direct Line: Tapping the Chinese Tourism Market


Bureau of Economic and Business Affairs
March 12, 2014

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Topic: Tapping the Chinese Tourism Market

Host: U.S. Embassy Charge d’Affaires Dan Kritenbrink

Date, time, time zone for call: Wednesday, March 12, 2014; 8:00 p.m. EDT (China: Thursday, March 13, 2014; 8:00 a.m.)

Brief Description of call: China’s growing middle class has embraced international travel in a big way. Already, China is one of the top sources of foreign tourists to the U.S. Chinese nationals made almost 1.5 million trips to the U.S. last year, and this number is increasing rapidly. The U.S. Department of Commerce estimates that each of these tourists spends approximately $6,000 per person, per trip. But Chinese are also increasingly aware of the variety of overseas destinations available and many have already made a first trip to the U.S. This webchat will focus on how to appeal to this market and keep them coming back again and again. Led by our Charge d’Affaires Dan Kritenbrink, it will also feature Mavis Zheng of Brand USA and Mark Lewis of the Embassy’s Global Markets team.

Deadline for RSVPs: Tuesday, March 11, 2014



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