printable banner

U.S. Department of State - Great Seal

U.S. Department of State

Diplomacy in Action

Direct Line: Tapping the Chinese Tourism Market

Bureau of Economic and Business Affairs
March 12, 2014


Subscribe Register to receive information on future Direct Line calls.

Topic: Tapping the Chinese Tourism Market

Host: U.S. Embassy Charge d’Affaires Dan Kritenbrink

Date, time, time zone for call: Wednesday, March 12, 2014; 8:00 p.m. EDT (China: Thursday, March 13, 2014; 8:00 a.m.)

Brief Description of call: China’s growing middle class has embraced international travel in a big way. Already, China is one of the top sources of foreign tourists to the U.S. Chinese nationals made almost 1.5 million trips to the U.S. last year, and this number is increasing rapidly. The U.S. Department of Commerce estimates that each of these tourists spends approximately $6,000 per person, per trip. But Chinese are also increasingly aware of the variety of overseas destinations available and many have already made a first trip to the U.S. This webchat will focus on how to appeal to this market and keep them coming back again and again. Led by our Charge d’Affaires Dan Kritenbrink, it will also feature Mavis Zheng of Brand USA and Mark Lewis of the Embassy’s Global Markets team.

Deadline for RSVPs: Tuesday, March 11, 2014

Back to Top

Do you already have an account on one of these sites? Click the logo to sign in and create your own customized State Department page. Want to learn more? Check out our FAQ!

OpenID is a service that allows you to sign in to many different websites using a single identity. Find out more about OpenID and how to get an OpenID-enabled account.