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U.S. Department of State

Diplomacy in Action

Design USA: Getting Ready; Setting Up


1989-1991

The last exhibit to the U.S.S.R., Design USA visited Donetsk, Kishinev, Dushanbe, Alma Alta, Novosibirsk, Volgograd, and Baku before heading to Vladivostok and Khabarovsk in the Russian Far East. The exhibit showcased American design concepts found in diverse areas including computer, home, and automotive design. [Also: see Design USA: In Action]

[Photos by Amanda Merullo]

Moscow, August 1989: Trucks wait to unload the Design USA exhibit containers at Sokolnikye Park. [Photo by Amanda Merullo, 1989]
Trucks wait to unload the Design USA exhibit containers at Sokolnikye Park.
Moscow, 1989: American exhibit guides and staffers begin assembling the component parts of Design USA. [Photo by Amanda Merullo, 1989]
American exhibit guides and staffers begin assembling the component parts of Design USA.
Moscow, 1989: Design USA Director Roland Merullo consults with a Moscow fire marshal and other Soviet officials on set-up plans at Sokolnikye Park. [Photo by Amanda Merullo, 1989]
Design USA Director Roland Merullo consults with a Moscow fire marshal and other Soviet officials on set-up plans at Sokolnikye Park.
Moscow, 1989: Guides roll carpet into the pavillion at Sokolnikye Park.  [Photo by Amanda Merullo, 1989]
Guides roll carpet into the pavillion at Sokolnikye Park. 
 Moscow, 1989: Guides Karen Olson and Diane Reinsch assemble wall of American magazines at Design USA. [Photo by Amanda Merullo, 1989]
Guides Karen Olson and Diane Reinsch assemble wall of American magazines at Design USA.
Moscow, 1989: Guide Bess Powell breaks open a box of Design USA materials. [Photo by Amanda Merullo, 1989]
Guide Bess Powell breaks open a box of Design USA materials.
Moscow, 1989: Worker from Italian Carli firm constructs the exhibit’s opening panel at Design USA. [Photo by Amanda Merullo, 1989]
Worker from Italian Carli firm constructs the exhibit’s opening panel at Design USA.
Moscow, 1989: Guide ,and later, Deputy Director, Diane Reinsch takes a break during set-up of Design USA. [Photo by Amanda Merullo, 1989]
Guide (and later) Deputy Director, Diane Reinsch takes a break during set-up of Design USA.
Moscow, 1989: Three Guides assemble a booth for Design USA. Howard Soloman ,top,, Anna Obolensky ,bottom, and Adam Strochak. [Photo by Amanda Merullo, 1989]
Three Guides assemble a booth for Design USA. Howard Soloman (top), Anna Obolensky (bottom), and Adam Strochak.
Moscow, 1989: Guides and staffers put the finishing touches on a centerpiece for Design USA. [Photo by Amanda Merullo, 1989]
Guides and staffers put the finishing touches on a centerpiece for Design USA.
Moscow, 1989: Soviet cleaning lady gets a preview of Design USA. [Photo by Amanda Merullo, 1989]
Soviet cleaning lady gets a preview of Design USA.
Moscow 1989: Group shot of the Design USA Staff from the first three cities before the inaugural opening in Moscow. [Photo by Amanda Merullo, 1989]
Group shot of the Design USA Staff from the first three cities before the inaugural opening in Moscow.
Moscow, 1989: Guides assemble a chunk of Design USA. From left, Neela Banerjee; Diane Reinsch, an Austrian Technician; Karen Olson; Kent Meyer. [Photo by Amanda Merullo, 1989]
Guides assemble a chunk of Design USA. From left, Neela Banerjee, Diane Reinsch, an Austrian Technician, Karen Olson, and Kent Meyer.
Moscow, 1989: Design USA staff meeting. From left, Director Roland Merullo, Deputy Director Michael Harvey, Terry Teresco and Ron Underwood, USIA designers. [Photo by Amanda Merullo, 1989]
Design USA staff meeting. From left, Director Roland Merullo, Deputy Director Michael Harvey, Terry Teresco and Ron Underwood, USIA designers.



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