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Diplomacy in Action

Discussion on Flood Relief and Humanitarian Aid in Pakistan (McHale Excerpt)

Judith A. McHale
Under Secretary for Public Diplomacy and Public Affairs 
Washington, DC
August 19, 2010


Date: 08/19/2010 Description: Under Secretary for Public Diplomacy and Public Affairs Judith A. McHale speaks at the Asia Society on flood relief and humanitarian aid in Pakistan. - State Dept Image

Thank you, Richard.

Richard mentioned that before I came into government I was the CEO of a large media company. I want to sort of appeal to my colleagues in the media, and to the critical role that you will play in keeping people’s focus and attention on this tragic story.

I think we all saw the power of the video which probably told us more than anything any of us could have said today in terms of this. So I really encourage all of my former colleagues in media to help us keep that attention and to tell that story.

We at the State Department will be working with our missions around the world to reach out to people around the world, but to media organizations as well, to provide them with the information that they need to continue to sort of generate the support that’s going to be necessary for a very long period of time.

Information is absolutely critical, and one of the things that we have learned from these tragedies and from these events is the importance of providing people with the information that they need. So we will be working with the government of Pakistan to provide people throughout the country with the information they need to find the resources that they are going to need to help them rebuild their country. And we look forward to working with all of you to provide that critical information on the ground to people so they know where to go to get the assistance that they need most immediately. That is a critical dimension that we have to do as we go forward. Again, that’s a need which is going to be growing.

I also want to quickly say that we at the State Department have put up on our web site,, a list of all the organizations which will be accepting donations, and we will be pushing people to that web site to get them the information. So again, I reach out to all of you. If you’d like us to list your organizations, please let us do that.

Richard also mentioned since I have been at the State Department for the past year I have spent a lot of time working with people from across Pakistan and I have to say I have always been incredibly impressed with the strength, the resilience and the creativity of the people of Pakistan. They can and they will, I am sure, recover and Pakistan will be better than ever, but they need our help. I look forward with all of you to helping them get that. Thank you.


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