|STRATEGIC GOAL 11: PUBLIC DIPLOMACY AND PUBLIC AFFAIRS|
Increase understanding for American values, policies, and initiatives to create a
Under Secretary of State for Public Diplomacy and Public Affairs Karen Hughes chats with Turkish children as she gives them books during her visit to Istanbul, Turkey, September, 2005. AP/Wide World Photo
The four pillars of our public diplomacy are engagement, exchange, education, and empowerment. We vigorously engage, listening as well as advocating, responding rapidly and aggressively to inaccuracies and hate messaging. The power of exchanges to change lives makes people-to-people exchanges our most important public diplomacy program. We will expand our two-way exchanges so that more Americans and American organizations can find common values and common interests with foreign counterparts around the world. Through education programs we will offer both hope and opportunity for a better life, while increasing mutual understanding. We will also educate ourselves to be better citizens of the world. We will empower the individuals whose lives our programs touch to pursue their goals as citizens of the world and we will work closely with the private sector to foster greater communication and dialogue by empowering our most important national asset—the individual American citizen. Through public affairs programs, the Department also informs the American people of U.S. foreign policy and initiatives that have a direct impact on their lives and provides opportunities for Americans to participate in programs that build individual capacity and deeper resources for the nation.
The table below shows the performance rating distribution of the FY 2005 results for the Public Diplomacy and Public Affairs strategic goal.
|Significantly Below Target||Below Target||On Target||Above Target||Significantly Above Target||Totals|
|Number of Results||0||2||18||3||0||23|
|Percent of Total||0%||8%||79%||13%||0%||100%|
Performance Trends. The Department's academic and professional exchange programs continue to increase in popularity worldwide. In particular, there was a significant increase in the number of exchange students from the Middle East in FY 2005. Furthermore, the Department continues to assess the impact of exchange programs; in addition to counting the number of participants, for example, the Department tracks the percentage of participants who gain a better understanding of the United States, those who remain in contact with host country colleagues over time, and the number of those who initiate change in their home countries after completing an exchange program. The two-year performance trend has been positive.
Outcome-level Results. Due to the long term and complexity of results, it can be difficult to measure the impact of U.S. public diplomacy and public affairs programs, but many Department programs have achieved their desired result. For example, public opinion polls and surveys taken in Indonesia in the aftermath of the tsunami showed that for the first time ever in a major Muslim nation, more people favored U.S.-led efforts to fight terrorism than opposed them. The fact that more than 85% of exchange program participants remain in contact with their American hosts as long as 15 years or more after the completion of their program also indicates that the Department is having some success improving understanding and appreciation of U.S. values and policies.
Results Significantly Above or Below Target. There were no results rated significantly below target in the strategic goal of Public Diplomacy and Public Affairs, although the percentage of readers of Hi Magazine with an interest in learning more about U.S. society and values was less than expected in FY 2005 (76% versus a target of 90%). Results above target included:
Resources Invested. The Department continued to increase its investment in public diplomacy and public affairs, targeting audiences in the Middle East in particular. For example, resources invested in academic, professional and cultural exchanges increased 12.4% from FY 2004 to FY 2005 (from $316 million to $356 million).
The indicators below are representative of the Department's priorities and overall performance for this Strategic Goal. The FY 2005 PAR contains all indicators with detailed performance information.
|Degree of Independent Media in Afghanistan|
|Number of Foreign Youth Participants in Regions With Significant Muslim and Arab Populations in Youth Exchange and Study Program (PART Program)|
|Target||30% increase in new participants in youth exchange programs from 2004.|
|Impact||By providing opportunities for foreign youth to participate in exchange programs, doors are opening in new sectors of foreign societies and exposing them to U.S. values, culture and society.|
|Percentage of Participants Who Improve Their Understanding of U.S. Society and Values|
|Impact||By reaching out to the successor generation and opinion leaders, the Department will improve perceptions and acceptance of U.S. policy, society and values.|
|Reason for Shortfall:||90% target was a worldwide goal under which regional variations were expected. Currently the Department only has data for an audience largely located in the Near East region, a region that presents major challenges for U.S. public diplomacy.|
|Steps to Improve:||Data must be gathered from worldwide audiences to more accurately assess the performance of these programs.|
|Number of Interviews and Contacts With U.S. Media|
|Target||16,000 interviews/contacts per year with the media.|
|Results||Daily and special press briefings; 15,200 inquiries from the press; and 1,151 print, radio and TV interviews.|
|Impact||Daily press briefings and responses to journalists' policy questions give the press accurate, authoritative statements of U.S. policy. Transcripts of press briefings and the Secretary's remarks are available to an enormous number of readers via the Department's website. Press events with Department officials explain U.S. foreign policy to the broadest possible audience.|
Former Exchange Participants Form New Government in Kyrgyz Republic
When protests following March 2005 parliamentary elections led to the end of President Akayev's rule, the new Kyrgyz Government included eight people who had been on International Visitor Leadership Programs between 1994 and 2004, including current President Bakiyev. Democracy Commission and other Embassy grants supported the initiatives of Kyrgyz civil society groups to promote free and fair elections, the highlight of which was a series of "Rock the Vote" concerts held across Kyrgyzstan in the run up to the July presidential election. Widely attended and nationally televised, these concerts helped raise awareness of election fraud and voter rights, and encouraged young voters to participate in the July 2005 presidential election.
Kyrgyz President Bakiyev, left, greets supporters during a meeting in Balykchi, east of the capital, Bishkek, July 2005. AP/Wide World Photo