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Diplomacy in Action

Strategic Goal 6 - Public Benefit and Summary of Performance and Resources


Bureau of Resource Management
Report
May 10, 2010

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I. Public Benefit

Photo showing Secretary of State Clinton meeting with Palestinian students in the West Bank city of Ramallah in March 2009.

Secretary of State Clinton met with Palestinian students in the West Bank city of Ramallah in March 2009. Associated Press (AP) Image

The President is committed to renewing America’s engagement with the people of the world by enhancing mutual respect and understanding and creating partnerships aimed at solving common problems. Public diplomacy must embrace and pursue this long-term objective even as it seeks in the short term to engage, understand, inform, and persuade foreign publics on issues of U.S. policies, society and values. The Department of State and USAID foster strategic communication with international audiences through cultural programming, academic grants, educational exchanges, international visitor programs, and U.S. Government efforts to confront and counter ideological support for terrorism. Thanks to the communication revolution that has swept across the world, State and USAID are expanding the scope of public diplomacy and foreign assistance by engaging with broader and younger audiences around the world, with particular emphasis on Muslim communities. The two agencies tailor messages and programs to reach new audiences and better coordinate interagency activities. Embracing new technologies, which, if used creatively and in partnership with U.S. posts overseas, holds the promise of dramatically scaling up many traditional public diplomacy outreach efforts.

II. Summary of Performance and Resources

Pie chart summarizing the FY 2009 results achieved for Strategic Goal 6. Values are: Above target: 1 (14%). On target: 2 (29%). Below target: 1 (14%). Rating not available: 3 (43%). Total number of indicators: 7.

Bar chart summarizing the FY 2009 budget resources by strategic priority for Strategic Goal 6. Values are ($ in millions): Offer a positive vision: $205. Marginalize extremism: $132. Nurture common interests and values: $884. Total budget resources: $1,221.

Of the seven indicators within this Strategic Goal, three met or exceeded targets and one was below target. Ratings are not available for three indicators that are either new or for which data are not yet available. The Department of State and USAID allocated $1.2 billion toward this Strategic Goal in FY 2009, which is two percent of the total State-USAID budget supporting all strategic goals. A more detailed discussion of the priorities under this Strategic Goal and U.S. Government performance for two illustrative indicators is provided in the following section.

Key Selected Achievements

  • The Department is reaching out to foreign audiences worldwide through a mobile Short Message Service (SMS) messaging system, a team of online bloggers, the America.gov website, Twitter, publications, and Co.Nx, a multimedia interactive platform.
  • To support Secretary Clinton’s trip to Africa, America.gov produced more than 30 articles, eight podcasts, four photo galleries, Twitter feeds, and Flickr pages to amplify the trip’s themes. Many of these items were used by news aggregators, local African media, and blogs, helping to shape the global conversation on democracy and good governance.
  • Anti-American sentiment dropped by 11% among key foreign audiences exposed to Public Diplomacy efforts, as compared to a non-Public Diplomacy control group.

 




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