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U.S. Department of State

Diplomacy in Action

Strategic Goal 6 - Public Benefit and Summary of Performance and Resources

Bureau of Resource Management
February 24, 2012


Public Benefit

Photo showing U.S. Ambassador Scot Marciel, State Department Coordinator for International Information Programs Dawn McCall, 2011 CNN Hero Robin Lim, and Indonesian and American friends kicking off a month-long celebration for @america's one-year anniversary on January 14.

On January 14, U.S. Ambassador Scot Marciel, State Department Coordinator for International Information Programs Dawn McCall, 2011 CNN Hero Robin Lim, and Indonesian and American friends kicked off a month-long celebration for @america's one-year anniversary. Department of State

The Department recognizes the central role of public diplomacy as a tool and an essential element of 21st century statecraft, and has committed to renewing America's engagement with the people of the world by enhancing mutual respect and understanding, and creating partnerships aimed at solving common problems. To address the challenges of today, the Department has developed the first detailed global strategy for public diplomacy in more than a decade, ensuring its alignment with foreign policy objectives. Public diplomacy programs explain American society and culture and policy making to a broader international public. By improving their understanding of American society and values, the United States can establish a positive narrative and framework for policy discussions.

Summary of Performance and Resources

Pie chart summarizing the FY 2011 resource invested for Strategic Goal 6. Values are: State Operations: $1.433 billion. Foreign Operations: $0.0 billion. Total resources invested: $1.433 billion.

The Department and USAID allocated $1.433 billion toward this Strategic Goal in FY 2011, which is 3 percent of the total State-USAID budget for all strategic goals. The Department and USAID met or exceeded targets for 50 percent of performance indicators for Strategic Goal 6. Ratings were not available for 50 percent that are new indicators or data are not yet available.

Key Selected Achievements

  • The Department's Fund for Innovation in Public Diplomacy enables embassies to quickly capitalize on public diplomacy opportunities that advance Department policy priorities. "Free African Media," Embassy Pretoria's innovative, public interest project, supports responsible and independent journalism and counters repression of the press across sub-Saharan Africa. The Embassy and its partners - the Department's Africa Regional Media Hub and the independent media organization The Daily Maverick - created an independent, online platform where journalists can share experiences and file stories they cannot safely publish in their home countries. Each dollar in U.S. Government funding was matched by $1.51 by the non-U.S. Government partner.
  • The Department expanded its social media outreach in foreign languages, including Twitter feeds in Arabic, Farsi, Hindi, and Urdu. The Department's regional Media Hubs continued to proactively engage local and regional media, amplifying the President's and Secretary's policy messages in Arabic, Farsi, Spanish, and other languages, ensuring that foreign publics received accurate statements of U.S. policy.
  • "@america Jakarta," the high-tech, multimedia American Center in a Jakarta shopping mall that opened in December 2010, is on track to reach well over a hundred thousand visitors in its first year. The space is part of a larger strategy to take our outreach efforts to where the audiences are. Extensive measurement and evaluation of public reaction to the space show an overwhelmingly positive response.


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