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Country Commercial Guides
FY 1999: Botswana

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CHAPTER V. LEADING SECTORS FOR U.S. EXPORTS AND INVESTMENT

Botswana's major imports in terms of value for 1997 were food and
beverages, machinery and electrical products, vehicles and
transportation goods, chemicals and rubber products, wood and
paper, textile and footwear and mineral fuels.

The increase in development expenditures due to contributions to
major government-sponsored projects this year should generate
export leads for U.S. firms.  Tendering opportunities for
secondary education facilities, construction of schools, water
and sewerage by district councils, procurement of radar sensors
and associated equipment in the aviation sector, the major
Village Water and Sanitation Development Project, the North-South
Carrier Water Project, the development of computer facilities in
several Government departments and power generation projects are
examples of leads that could generate large orders.

 A number of district hospitals are scheduled for major upgrading
and trade prospects for the refurbishment and provision of
medical equipment is expected during the National Development
Plan 8 period, 1997 - 2003.

In the private sector, commercial opportunities are generally
small in scale.  However, opportunities do exist for trade and
investment, and U.S. firms have discovered profitable market
niches.  The improved political and economic prospects for
southern Africa have also brought new opportunities for assembly
or service operations targeting the much larger regional market.

In addition to the sectors highlighted below, we consider the
following areas as potentially interesting to U.S. firms:
franchising, particularly fast foods and auto repair; investment
in assembly operations aimed at the regional market (the
government is actively pursuing this type of investment and
offers generous incentives); and vehicle sales (as regional
duties come down).  Information on Government tenders and reports
on market insights are available from the World Wide Web address
below: www.usia.gov/abtusia/posts/BC1/wwwhcomm.html

1 - Trade Opportunity: Water Pipes and Infrastructure

For a country where the specter of drought has always spelt
disaster, Botswana took the initiative to plan for the year 2010
by developing the National Water Master Plan.  The most
significant feature of this Plan is the North South Water Carrier
Project, which has been identified as one of the ways in which
existing resources could be augmented to ensure security of water
supply.  Currently underway, the project, classified as the
biggest single construction project ever undertaken in Botswana
at an estimated cost of Pula 1.2 billion ($280 million) covers
the construction of Lestibogo Dam, a 360-kilometer raw water
pipeline and ancillary works with treatment plants.

The first phase of the project, which is scheduled, for
commissioning in early 1999 will cater for the country's water
needs up to approximately 2005.  The planning for future demand
to 2010 and on towards 2020 has already been considered with
Phase II of the Project.  This project should generate
opportunities for the supply of pipelines, construction and/or
provision of materials for pumping stations and a dam.

2 - Trade Opportunity: Heavy Mining Machinery

As minerals remain the mainstay of Botswana's economy, the demand
for heavy machinery to service the mining industry is inevitable. 
Botswana's three diamond mines have extensive reserves with
mining life expectancies well into the 21st century.  Following
recent negotiations between the government and De Beers Centenary
Ag., a massive new expansion project which will double the
capacity of the treatment plant at the open pit at the Orapa mine
has been undertaken.  Similarly, the introduction of the
continuous operations systems at all three mines (Jwaneng, Orapa
and Letlhakane) involving a seven-day production week as opposed
to a six -day production week has been introduced.  Such
developments will consequently create increased and consistent
demand for off-highway mechanical trucks to sustain expansion
projects.

American models are not new in this field, with Caterpillar
capturing a sizable portion (65%) of the market.  Equipment is
supplied by distributors, and recorded as imports from the
country of supply and not as imports from the country of origin
hence the under stated value of imports from the U.S.  Other
competitors are Euclid, Dresser and Komatsu.   All heavy
equipment and machinery are imported, as there is no local
production or assembly.  Best prospects remain earth moving
trucks, dump trucks, bull dozers, road graders, forklifts, and
spares.

Heavy Duty Machinery

                              1996      1997      1998
                                   ($ MILLIONS)
A. Total Market Size          35.89     67.93     74.72
B.  Local Production            .002     0.045     0.049
C. Total Exports               2.48      4.3       4.73
D. Total Imports              35.89     67.93     74.72
E. Imports from the U.S.       1.59      2.48      2.73
The above statistics are unofficial estimates.  Figures cover
equipment for heavy-duty equipment only.  Data are computed at an
estimated annual growth rate of ten percent and at an average
exchange rate of P1 = $0.2744 & 0.2625 (Dec 1996 & 1997
respectively)  Source: Trade Statistics Unit, Ministry of
Finance.

3 - Trade Opportunity: Consumer Telecommunications

Botswana's telecommunications infrastructure is one of the most
modern in Africa.  The industry is undergoing an enormous change
and, with the amendment to the Telecommunications Act in mid-1996
enabling private sector participation in the industry,
liberalization of the industry is seen as an opportunity to
introduce new services and to use the network more effectively. 
The Botswana Telecommunications Corporation will undertake a
number of projects in 1998.  Projects include:

- upgrade and synchronization of the backbone network
- installation of an AXE switch
- Intelligent Network Application
- ATM platform implementation
- introduction of Electronic Data Interchange
- Switching Network Upgrade (ISDN)
- upgrade of the existing application software
- introduction of new customer care billing system

Details of tender invitations for these projects will be made
available on the Internet using the World Wide Web address below
when tender notices are published:

www.usia.gov/abtusia/posts/BC1/wwwhcomm.html

The telecommunications industry also has potential for
telecommunications products such as feature and cordless phones,
car phones and pocket service phones.  Two cellular telephone
licenses have been issued in Botswana and the advent of cellular
phones in Botswana presents sales prospects.  It is anticipated
that a market of at least 10% of the present subscription of over
72,000 will be generated before the turn of the century.

The conventional way for U.S. businesses to access the market
will be through joint ventures with either the Botswana
Telecommunication Corporation or local investors, although not
mandatory.  (Note that sales to the BTC have been dominated by
European firms due to government assistance and technical
standards used.)

Electrical Apparatus for line telephony & telecommunications
equipment

                              1996      1997      1998
                              ($ MILLIONS)

A. Total Market Size          6.15      15.39     16.93
B. Local Production                     Negligible
C. Total Exports              0.16       0.23      0.25
D. Total Imports              6.15      15.39     16.93
E. Imports from the U.S.      0.126      0.18      0.2

The above statistics are unofficial estimates.  Data are computed
at an estimated annual growth rate of seven percent and at an
average exchange rate of P1 = $0.2744 & 0.2625 (Dec. 1996 &1997
respectively).  Source: Trade Statistics Unit, Ministry of
Finance.

4. - Trade Opportunity: Solar Energy Equipment

Botswana has abundant renewable energy resources, mainly in the
form of solar energy.  The government is looking into how to
increase the contribution of solar energy to the national energy
balance.  The government has developed the National Rural Photo-Voltaic Electrification Program to assist communities with loans
repayable over four years, to purchase and install quality Photo-Voltaic systems for household use, mainly for lighting.  The
demand for solar energy equipment including PV components is
rising.  Imports are mainly from the U.S., Europe and South
Africa.

Botswana is also seeking joint ventures or licensing agreements
between U.S. and Botswana companies for the manufacturing and or
assembling of PV components.

5. - Trade Opportunity: Consulting, Resource Management and
Design Engineering Services

Provision of design and consultancy services, including
feasibility and impact studies, and the sale of follow-on project
management skills, remains an area of great potential in Botswana
for U.S. firms.  Ongoing and planned infrastructure development
projects in the areas of water resources, roads and power
generation are likely to proceed even if economic growth remains
flat.  A reputation for quality, international experience, and
cutting edge technology are the U.S. design and consulting firms'
biggest advantages in bidding on major infrastructure development
projects in Botswana.

European, particularly British, and South African design and
consulting firms with long established ties to the market through
Botswana-based affiliate offices can have a strong advantage over
U.S.-based competitors.  A U.S. firm may find it useful to enter
into partnership with a locally based firm.

6 - Trade Opportunity: Computer Hardware and Software

The Botswana computer market came to almost $22 million in 1997,
and with the government and parastatals constituting70 percent of
the end-user market, demand has developed independently of
general economic trends.  The Government budget allocated for
computers this fiscal year will create an opportunity for
consultancy and support services.  Most systems in the government
sector also need to be updated.

Recent invitations to tender for the supply of computers and
accessories and computerized business and accounting solutions
for government departments and local authorities, respectively,
have been issued.  Implementation support and contractual
maintenance is a prerequisite.  Details on tenders can be located
on the Internet using the World Wide Web address below:

www.usia.gov/abtusia/posts/BC1/wwwhcomm.html

Local production of computers is virtually non-existent in
Botswana, and the industry consists of re-sellers.  Another area
of interest is an assembly plant for personal computers in
Botswana.  Semi-knock down components can be imported and
assembled for resale. The project would only be viable if the
assembly plant were a regional base and an outlet supplying
southern Africa.  The size of the formal sector work force alone
would not justify such a venture.  The conventional way to access
the  market would be to enter into a joint venture with an
existing prominent local computer firm.

Computers (Hardware, Parts, Accessories and Software)

                              1996      1997      1998
                                   ($ MILLIONS)

A.  Total Market Size         1.02      1.13      1.24
B.  Local Production          Negligible
C.  Total Exports             Negligible
D.  Total Imports             1.02      1.13      1.24
E.  Imports from the U.S.     0.21      0.23      0.25

The above statistics are unofficial estimates for portable,
digital and automatic data processing machines only.  The great
majority of products in the computer industry sold in Botswana
are of U.S. origin.  Typically, the products are exported to a
distributor in South Africa and then sent to an affiliate in
Botswana for sale, recorded as a South African export to
Botswana.  Data are computed at an estimated annual growth rate
of ten percent and at an average exchange rate of P1 = $0.2744 &
0.2625 (Dec 1996 & Dec 1997 respectively).   Source: Trade
Statistics Unit, Ministry of Finance.

7 - Trade Opportunity: OffShore Banking and Insurance

The Government of Botswana and the Bank of Botswana continue to
make efforts to further diversify services to facilitate the
development of the financial sector.  One of the initiatives is
the establishment of Botswana as an International Financial
Services Center (IFSC).  Renowned for its high foreign exchange
reserves, liberal exchange control regulations and minimal
regulatory interference, Botswana has enormous potential for
expansion of its financial sector and development into an IFSC.

A Collective Investments Undertakings Bill as well as an
International Business Companies Legislation has been passed by
Parliament.  The intention is to adopt a phased approach to the
development of the Services Center, concentrating on the
development of niche markets and marketing that attracts high
quality clients in Botswana.  After all the necessary policy
reforms and regulatory framework have been set up, Botswana will
present a potentially lucrative business opportunity for U.S.
companies interested in operating off-shore banking facilities in
Southern Africa.

8 -  Investment Opportunity: Tourism

Botswana affords many possibilities for tourism investment and
development and, while there is a push for more ownership and
investment by local people, foreigners are welcome, especially
those with experience and the ability to provide employment and
ecologically sustainable development of Botswana's precious
natural resource.  The National Development Plan 8 (NDP 8), the
five-year plan for the economy (1997-2003), has identified
wildlife and tourism as a key sector for economic growth.  The
Minister for Commerce and Industry predicts tourism will be a one
billion Pula ($250 million) industry within five years.

The government makes funds available through the Financial
Assistance Policy (FAP) for tourism development.  Tourist
facilities that could benefit from FAP include hotels, motels,
guesthouses, tourist camps, lodges, caravans, hunting camps,
safari and tour operators.  In addition to FAP financing, the
government is embarking on a Tourism Development Program during
NDP 8.   In 1996, the last year for available figures, tourist
earnings were up 15% to nearly 600 million Pula ($178 million)
and visitor arrivals were up 39% to 707,000.  Data for tourists
received in Botswana with corresponding money receipts are as
follows: 607,000 ($120 million), 625,000
($124 million), 644,000 ($162 million) and 707,000 ($178 million)
for 1993, 1994, 1995 and 1996 respectively.  At present, joint
venture partners are being sought for hotel expansions and start-ups along the Trans-Kgalagadi Highway joining Botswana and
Namibia.  Dynamic growth sectors with unique areas for
multipurpose use are in areas such as Kgalagadi Desert, Okavango
Delta and Chobe National Park.

9 - Investment Opportunity: Motor Vehicle Assembly

The automobile industry remains one of the priorities sectors
through which the government hopes to intensify its economic
diversification efforts.  Vehicle assembly in Botswana is now the
country's second most important industry and by 1997, the
industry contributed more than Pula 1 billion ($250 million) to
the country's export earnings.  The growth of the vehicle
assembly industry is also stimulating significant spin-off
business.  Opportunities identified include (a) automobile
assembly, (b) brake linings, pads, pressure and clutch plates,
(c) car batteries, and (d) tire manufacturing.

10   Other Investment Opportunities: Mining, Agro-industry, and
Manufacturing

Botswana welcomes investors who provide opportunities for inward
investment, as well as technology transfer, to investigate
segments within the economy that offer prospects for import
substitution and export potential.  The 1998 Official SADC Trade,
Industry and Investment Review presents the following sectors as
having potential for foreign investment:

Mining:    Investment resources are currently sought for specific
on-going and new projects countrywide for exploration work and
feasibility studies.  These include:

- gold exploration and mining at the Rainbow gold mine
- exploration and completion of a feasibility study for the Nkuke
quartz deposit
- preparation of a detailed feasibility study and development of
a gypsum mine at the Bojanamane gypsum mine
- mining and beneficiation of dimension stone at Manyana Granite
for building and monumental industries
- completion of an exploration program on a VMS copper/lad/zinc
and copper-nickel deposit with associated gold and platinum
minerals at Mogogapathe

Several other mineral deposits offering good prospects for
development, ranging from copper, nickel and silver to coal,
particularly in the eastern part of the country where well-developed infrastructure is easily accessible.

Agro-industry:  Opportunities in this sector include: (a)  the
processing of hides and skins into finished products.  The annual
stock of raw skins from the Botswana Meat Commission (BMC) is
about 250,000.  Skins are processed up to the wet blue stage and
then exported for final processing; ( b) processing of edible
vegetable oil; (c) manufacturing of livestock feed for poultry
and cattle.  Botswana's cattle population is about 2.5 million;
(d) cattle by-products from the BMC.

Manufacturing: Botswana welcomes foreign investment and
technology in viable projects the following identified areas:
apparel manufacturing, paper and stationery, leather goods
manufacturing, jewelry manufacture (diamonds) and computer
assembly /manufacturing.

Due to the small domestic size of the economy, export-led
industries are a must, relying on direct foreign investment
backed by expansion and reorientation of existing domestic
entrepreneurship.  The southern Africa region constitutes an
immediate export market.  Several firms -- Owens-Corning (pipes
to cater primarily for the North South Water Carrier Project),
Hyundai (mainly responsible for Botswana's substantial export
figure for vehicles and parts in 1997) and numerous apparel firms
-- have been successful in penetrating into the regional export
market.

The Government of the United States acknowledges the contribution
that outward Foreign Direct Investment makes to the U.S. economy. 
U.S. Foreign Direct Investment is increasingly viewed as a
complement or even a necessary component of trade.  For example,
roughly 60% of U.S. exports are sold by American firms that have
operations abroad.  Recognizing the benefits that outward
investment brings to the U.S. economy, the Government of the
United States undertakes initiatives, such as Overseas Private
Investment Corporation (OPIC) programs, Investment Treaty
Negotiations and Business Facilitation Programs that support U.S.
investors.

11 - Trade Opportunity: Corn, Sorghum, Wheat, Rice

There is a high likelihood of cereal shortfall during the 1998/99
marketing year due to an anticipated poor 1998 crop harvest.  Dry
weather spells coupled with high temperatures have adversely
affected the cropping season, not to mention the low crop
cultivation by farmers, which in February 1998 was estimated as
low as 7,700 MT comprising of 6,540MT of sorghum and 1,160 MT of
pulses and other crops.

A shortfall of about 230,000 MT was estimated for the
domestically produced sorghum and maize at the beginning on the
1997/98 marketing year.  As a large importer of cereals (maize,
sorghum, wheat and rice), Botswana grain dealers (Botswana
Agricultural Marketing Board, BAMB and Food Relief Services, FRS)
have imported 124,000MT of sorghum and maize to date.  There is
an indication that the total import gap of about 95,000 MT has
already been fully covered by other importers as cereal demand
has been met.

Local importers have expressed interest in diversifying supply
and seeking U.S.-sourced products.  Trade statistics show that,
last year, cereal imports (wheat, meslin and grain sorghum) from
the U.S. amounted to $0.309 million compared to
$1.72 million the previous year.  South African suppliers have
traditionally dominated supply of foodstuffs to Botswana; either
with South African produced goods or through re-exports of
imported goods.

[end of document]

Note* International Copyright, United States Government, 1998 (or other year of first publication). All rights under foreign copyright laws are reserved. All portions of this publication are protected against any type or form of reproduction, communications to the public and the preparation of adaptations, arrangement and alterations outside the United States. U. S. copyright is not asserted under the U.S. Copyright Law, Title17, United States Code.

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