The Bureau of Global Public Affairs (GPA) serves the American people by effectively communicating American foreign policy worldwide, informing domestic audiences about U.S. foreign policy priorities and the value of diplomacy, and engaging foreign publics to enhance their understanding and support for the United States, its values, and policies.
The Content team provides the creative and strategic production capabilities to communicate ideas and tell stories across channels and audiences.
The Digital Strategy team provides an integrated approach to digital channel strategy to engage the right audiences on the right platforms.
The Media Strategy team engages media to shape the global narrative on American foreign policy and values.
Research and Analytics
GPA’s Research and Analytics team provides the data and insights needed to inform, measure, and improve effective, audience-centric communications campaigns and messages.
The Office of the Spokesperson communicates U.S. foreign policy objectives to the American public.