Luke Peterson serves the Department of State (DOS) as Deputy Assistant Secretary for Research and Analytics in the Bureau of Global Public Affairs. His mission is to understand foreign audiences, plan engagements, and measure the results (outputs, outcomes, impact) of DOS public engagement programs by applying research, establishing and disseminating evidence-based and data-informed best practices at scale, drawing on tools and resources from the Department of State (DOS), U.S. Government, and the private sector. He formerly served as Office Director for Analytics in the Bureau of International Information Programs (IIP).
Recognized by PR industry publication The Holmes Report as one of their Top 25 Innovators for 2015, Luke Peterson previously led Burson-Marsteller’s Analytics and Innovation Group, delivering data-driven, audience-centric integrated communications for clients like Bank of America, Ford, Dell, Chipotle, and Oracle. Before joining the private sector, he worked in dozens of U.S. states, planning and executing efforts to engage and drive citizen action as a data management and micro-targeting expert for political campaigns and non-profits, including four presidential campaigns.
Earlier in his career, Mr. Peterson was a technical specialist, using SQL, Python, R, several other programming languages in a variety of roles including data architect, software engineer, and data scientist. Mr. Peterson holds a B.A. in Political Science from Trinity University in San Antonio, TX and a Master’s degree in Strategic Studies from the U.S. Army War College in Carlisle, PA.