Depending on whom you are communicating with, how you present and inhabit yourself may change. This includes your non-verbal and verbal communication preferences.
For example, consider Sarah. First, she is a daughter and sister. If she marries, she becomes a wife and daughter-in-law, then maybe a mother. She can also become an aunt and a grandmother.
She is also a friend, neighbor, student or employee. She may also be a boss and team member. In public, she could be a customer, pedestrian, patient, or worshiper.