Department of State and Unreasonable Group Launch Unreasonable Goals

Media Note
Office of the Spokesperson
Washington, DC
March 6, 2017


The Secretary’s Office of Global Partnerships at the U.S. Department of State has joined forces with Unreasonable Group, a leading firm that supports entrepreneurs solving global challenges at scale, to launch a new partnership called Unreasonable Goals.

The first global initiative of its kind focused on scaling up high-growth entrepreneurs worldwide who are best positioned to tackle the 17 Sustainable Development Goals (SDGs), the inaugural Unreasonable Goals program will run from July 2–16, 2017, just outside of Washington DC. Each year thereafter, the team at Unreasonable will bring together 16 highly scalable entrepreneurial solutions, each uniquely positioned to solve one of the SDGs.

The inaugural Unreasonable Goals cohort includes the first fair trade apparel company on the African continent and a company transforming plastic waste from Kenyan slums into a lumber substitute — creating thousands of jobs and saving millions of trees. By 2030, after running the initiative for 13 years, Unreasonable Goals will have worked with over 200 global, high-growth entrepreneurs.

Unreasonable Goals is a hallmark of public-private partnerships in action, partnering with the U.S. Department of State as host and Johnson & Johnson as a cornerstone partner. The initiative is also looking to bring in over a dozen other multinational companies, NGOs, and key foundations as partners.

Those interested in participating in this initiative as a policymaker or private company may visit: https://unreasonable-goals.com, and for further information about the Unreasonable Group, please visit: http://www.unreasonablegroup.com.

For media inquiries, please contact: Brittany Lane, Director of Media, Unreasonable Group at +1 (832) 867-2424 and brittany@unreasonablegroup.com, or Anita Ostrovsky, Office of Global Partnerships, at ostrovskya@state.gov.