Strategic Goal 11: Public Diplomacy and Public Affairs

FY 2006 Performance and Accountability Highlights
Bureau of Resource Management
November 2006



Increase Understanding For American Values, Policies, and Initiatives to Create a Receptive International Environment


I. Public Benefit


Photo showing Under Secretary Karen Hughes speaking on religious issues facing the world at the International Prayer for Peace Summit in Washington, April 2006.

Under Secretary Karen Hughes speaks on religious issues facing the world at the International Prayer for Peace Summit in Washington, April 2006. AP/Wide World Photo

The international exchange of information, persons, and ideas is fundamental to the security of the United States. Public Diplomacy and Public Affairs functions are premised on the knowledge that public opinion, the development of future leaders, and the benefits of education programs influence societies and affect official decision-making almost everywhere in the world. The need for public understanding continues to be critically important, both domestically and internationally. The Department's public diplomacy activities seek to counter anti-American sentiment, promote better appreciation and understanding for the U.S. abroad and foster greater receptivity for U.S. policies among international publics, as well as greater knowledge among Americans around the world. Public diplomacy programs encourage and empower individuals with a positive vision of hope and isolate those who preach violence and extremism. Over the long term, public diplomacy programs foster a sense of common interests and common values between Americans and people of different countries, cultures and faiths.


II. Performance Summary

The table below summarizes Department performance ratings for the Public Diplomacy and Public Affairs strategic goal.

Strategic Goal Results Achieved for FY 2005
  Significantly Below Target Below Target On Target Above Target Significantly Above Target Totals
Number of Results 0 0 7 3 0 10
Percent of Total 0% 0% 70% 30% 0% 100%


III. Resources Invested


Human Resources
(Direct Funded Positions)
Performance Goal FY 2005 FY 2006
International Public Opinion 887 896
Mutual Understanding 838 847
American Values Respected Abroad 252 255
Domestic Understanding of Foreign Policy 274 277
Total 2,251 2,275
Budget Authority
(Dollars in Millions)
Performance Goal FY 2005 FY 2006
International Public Opinion $156 $167
Mutual Understanding $317 $567
American Values Respected Abroad $88 $97
Domestic Understanding of Foreign Policy $36 $37
Total $597 $868


IV. Performance Analysis

Performance Trends. There have been a number of significant trends under the Department's Public Diplomacy Strategic Goal. The Department has continued public diplomacy outreach to Arab and Muslim publics. There has been an increase in exchange students from the Middle East compared to FY 2005. Additionally, the Department is working to target younger segments of society around the world. Additionally, the Secretary of State and the Secretary of Education are working together to engage leaders of U.S. higher education in a renewed partnership to strengthen international education and emphasize its importance to the national interest. Moreover, President Bush has announced the National Security Language Initiative to increase the number of Americans learning critical need foreign languages such as Arabic, Chinese, Hindi, and Farsi, as well as others.

Key initiatives and programs. The Department invested approximately $334 million in public diplomacy international information programs and an additional $432 million in educational and cultural exchange programs, including the flagship Fulbright program.


V. FY 2006 Performance Results


INDICATOR: Number of Foreign Youth Participants in Regions With Significant Muslim and Arab Populations
Reached by the Youth Exchange Scholarship Program
Department of State seal Outcome
JUSTIFICATION: Quantitative measures based on increases in numbers of participants are reliable and help measure potential increased impact of Education Cultural Affairs activities.
FY 2006 PERFORMANCE Target NEA: 270.
EAP: 150.
SA: 130.
AF: 50.
EUR: 40.
TOTAL: 640.
Results NEA: 325.
EAP: 190.
SA: 115.
AF: 55.
EUR: 40.
TOTAL: 725.
Rating Above Target
By providing opportunities for foreign youth to participate in exchange programs, the USG's Youth Scholarship Program is expanding public diplomacy outreach to anew sector of foreign societies and exposing more foreign youth to U.S. values and culture.


INDICATOR: Percentage of Program Participants Who Espouse Democratic Principles at Least
One Year After Their Program
Department of State seal PART Outcome
JUSTIFICATION: This indicator gauges the long-term impact of U.S. cultural exchange programs on shaping participants' values and ideals related to democratic principles as a vehicle for social democratic change.
FY 2006 PERFORMANCE Target 70%.
Results 80.17%.
Rating Above Target
Educational and cultural exchange participants begin or continue to espouse democratic values as a result of their exchange experience.


INDICATOR: Extent to Which Youth Programs/Products Reach Young People in Other Countries with
Information About the U.S.
Department of State seal Output
JUSTIFICATION: This indicator helps track the Department's effectiveness in reaching foreign youth through the American Corners program, a critical audience for U.S. public diplomacy.
FY 2006 PERFORMANCE Target Establish FY 2006 baseline.
Baseline: 53% of visitors surveyed indicate high increase in understanding of U.S. policy, society and values as a result of visiting American Corners.
Rating On Target
In reaching a youth audience with information about the United States, the Department has increased the understanding of U.S. policy, society and values among the successor generation.


A Look to History: Public Diplomacy and Public Affairs

Photo showing Elmer Davis, director of the U.S. Office of War Information, posing after conferring with the President at the White House in Washington, D.C., August 1943.The U.S. Government launched its first major effort of what later would be called public diplomacy in April 1917 during World War I when it created the Committee on Public Information. Though the Secretaries of War, State, and the Navy were members, the committee was led by George Creel and became known as the Creel Committee. The Committee's goal was to engender support for American war aims and President Woodrow Wilson's international, democratic ideals. Congress abolished the Creel Committee at the end of the war in June 1919. President Harry Truman established the Office of War Information to do similar work during World War II. In January 1948, Congress passed the Smith-Mundt Act which prohibited all future agencies charged with international public diplomacy efforts from operating domestically.

Elmer Davis, director of the U.S. Office of War Information, poses after conferring with the President at the White House in Washington, D.C., August 1943. AP/Wide World


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