We are pleased to announce the Technology as an Enabler for Growth program, in partnership with LagosMums, the Department of State’s Bureau of Economic and Business Affairs’ Providing Opportunities for Women’s Economic Rise (POWER) Initiative, and U.S. Consulate Lagos. The program will work with leading technology companies, such as Google, to focus on the use of technology as an enabler to scale and grow women-owned businesses.
Through the POWER initiative, women learn skills and gain access to resources that will support their entrepreneurial and business activities. Spearheaded by Assistant Secretary Manisha Singh, the POWER initiative aims to support the full participation of women in the formal economy.
Mrs. Yetty Williams is the founder of LagosMums foundation. She recognizes the importance of the economic development of women in their multiple roles within communities. LagosMums has been selected as the program partner with the U.S. Consulate in Lagos, Nigeria, to implement the POWER program in Nigeria, West Africa.
As a result of her career in business and as an entrepreneur, she can attest to the reality that many women-owned businesses struggle to scale due to an inability to fully utilize the benefits of technology and digital media marketing to grow their business. As a digital media marketing expert herself, she has seen first-hand the potential for success that a business can unlock once positioned to use technology. Her desire is to empower and educate more women-owned businesses to use technology as an enabler to scale and grow.
The program will select 50 female entrepreneurs in Lagos, Nigeria to scale their businesses through the LagosMums Academy. The goal is to take these female entrepreneurs through a series of training and workshops. They will identify and implement technology as an enabler to further optimize, scale and grow their businesses locally and globally.
Sub Saharan Africa has the largest number of Women-owned businesses globally. Over the past years, LagosMums Academy has trained women in improving and acquiring digital media skills to grow their businesses.
We are thrilled to partner with LagosMums through the U.S. Consulate in Lagos on the Technology as an Enabler for Growth program. We recognize it’s smart economic policy to ensure that women can fully participate in the formal economy, and we strive to do that through the Bureau’s POWER initiative.Beeta Ehdaie, PhD
Senior Advisor on Women’s Economic Empowerment and POWER Initiative Administrator, Bureau of Economic and Business Affairs, U.S. Department of State
We’re glad to be supporting the LagosMums academy for entrepreneurs through the POWER initiative. Small businesses are the lifeline of many African countries, including Nigeria. Beyond contributing to the country’s GDP, they provide jobs and a means of livelihood to many young people. Through this platform, we will be able to provide much needed training to help these entrepreneurs develop the skill they need; to take advantage of ours and other online tools to connect, grow and build wealth.Mojolaoluwa Aderemi-Makinde
Head of Brand and Reputation, Sub-saharan Africa at Google
Applications will be accepted from September 1 – 24, 2020. All women-owned businesses that fit the criteria can apply for a chance to be selected as one of the 100 participants.
I look forward to this laudable initiative; and I am certainly honoured to have been selected as a program partner for this initiative. I strongly believe that the more women we empower to see technology as an enabler, the more successful women-owned businesses we will be able to boast of in our Country, Nigeria and across the world.Yetty Williams
Founder & CEO LagosMums